Greenland & The Faroes

As even the most cursory glance at the map will tell you, Greenland is the world’s largest misnomer. It seems “Iceland”, sadly, was taken, and the Norse settlers who first attempted to set up camp on the south-eastern shores (the north-west had long been inhabited by Inuits) thought a little gilding the lilly might bring in […]

The Streets of the Cities We Are Still Building

My first tag was in Bangkok (I write that as if I did more, but there was only one lame attempt). It was premeditated, illegal, and fun as hell.  It was lame because I couldn’t even come up with my own tag idea, I bought a book of pre fab stencil tags in the Hong Kong airport and […]

Winter in Iceland

Maybe it’s the name, but Iceland in the dead of winter doesn’t instantly appeal to those who don’t like the cold.  So we packed our swimsuit and snorkel and set out to put the record straight. At wintertime, Iceland becomes dreamy. Snowy landscapes, stunning Northern light displays, fewer travellers and lower prices mean we think […]

Go East, Young Viking

We love Iceland, there’s no doubt about that. I have to go out on a limb and say it’s probably my favourite country in the world (I may lose my Swiss citizenship for that comment). Most people who visit are under the impression that they only need a few days to see the county. While […]

Hot & Unbothered

One of the best benefits of a trip to Iceland is the plentiful and seemingly endless source of geothermal energy. My favourite implementation of this energy is in the hot pots, both natural and man made. To be clear, I’m not talking about an Asian stew here; hot pots are part hot tub, part mineral […]

The Kindness of Elves

Fun fact of the day: did you know that if it weren’t for Iceland’s strict importation law on horses, The Lord of the Rings would have been filmed there instead of in New Zealand? In fact, Iceland and its many varied landscapes were actually the inspiration for many of J.R.R. Tolkien’s locations of Middle Earth. […]

Epic Iceland

Did you know that Iceland is actually warmer than Toronto in February? Consider that as food for thought when you sit there staring out your office window into the endless winter we’re experiencing.  But, I digress. The real draw for Iceland, as anyone who has been can tell you, is the truly spectacular scenery. Raging […]

A Dozen to Dream About

Every November, for the past years, we’ve attended a remarkable travel show in Marrakech—PURE Life Experiences. It’s where we go to take the pulse of the travel industry (oh no, did I just use that word?), meet with some of the hotels and people we work with, and sniff around for new and noteworthy places. […]

‘Tis the Reason

Okay, so you haven’t quite gotten around to planning that late December holiday getaway. You don’t need more guilt heaped on your work-weary shoulders. But you do need some help. The Christmas to New Year’s travel window is a busy one, so there’s no more time to waste. Here’s a rundown of of what could […]

The Perfect Storm

Maybe you’re that guy who can’t take the heat—sweatily clinging to the AC all summer, just waiting for January’s powder to arrive again. Dream a little dream of Iceland with me, where the weather changes as drastically as the landscapes. I arrived in Reykjavik in early February to one of the largest snowfalls they had […]

Imagining Iceland

The best word to describe Iceland is ‘mythical’. It does exist (and has its own airline, so wardrobe or fireplace transit is thankfully not required), but its landscape feels like a faraway planet. It’s the perfect place to let the imagination—and outdoor activities—run wild. Whether you have kids, or you just enjoy acting like them […]