HASHTAG CHEFCHAOUEN, #NOFILTER

You may know Chefchaouen already, but under a different name: Xauen or Chaouen among others. Or perhaps you’ve seen any one of the millions of photos of it on Instagram, “The Blue City” or “The Blue Pearl” being some of the confoundingly inaccurate nicknames for Chefchaouen that I suppose sounded good to some PR folks […]

My Morocco Moment of Ambedo

Most of my chatter these past few months has been to talk about the travel world pre-Covid19. From reminiscing about the “old days“, to sharing discoveries just before lockdowns swept in that now take on different meanings with our new reality, or simple yearning to get back out there and explore. This period of staying […]

Where’s Oualidia?

About 45 minutes into the drive south from Casablanca, the landscape starts to change. Fertile agricultural land gives way to firm red earth and barren rocky soils. Waist-high stone walls of marine limestone punctuate the empty rolling hills. You turn off the new tollway for the old coastal road, beginning at the unattractive port town of Jorf […]

A Tangier Episode

Thursday November 18, 1999. Some dates stay with us. In these times of pandemic when we can’t make new travel memories, I’ve set my sights backwards, revisiting the travel moments that have marked me, or even made me. Today I remember a younger, more reckless version of myself aboard a ferry that pitched and rolled its way […]

I, Claudio

Speaking as both an individual of Chilean descent and a lover of all things Morocco, it took surprisingly long for Claudio Bravo to come into my orbit.  Surely due in part to the fact that in neither Morocco nor Chile was Claudio Bravo ever particularly well known.  Even to this day, no museum or art […]

Globe Trotters

We’ve been out on the road this year…. a lot. At half-time on 2019, our trotters are worn smooth, and it’s time to take stock. The pictures above flooded my inbox when I naively wrote to our planning team to ask for a few shots from recent research trips. I was struck by the awesome […]

Amazigh Grace

Taking a trip down Memory Road just got a lot more sandy.  And adventuresome.  This epic 6-night road trip, much more romantic when given its French title, La Route du Sud, will take you to some of the most remote and captivating areas of Morocco. I undertook the Route not long ago, thinking that after decades of living and […]

Notes from a Shithole Country

So, it would seem according to the recent pronouncement of one particular world leader, that I live in shithole country. Mind you, while I won’t pretend I wasn’t surprised, I’m not particularly bothered.  Shitholes can have some real appeal.  To describe the country I’ve moved to (or back to, I should say, since I previously lived many years in […]

The Doors of Perception

When you visit a country for the first time, especially one that is completely foreign to any past experience, you tend to focus on a specific detail. You find comfort in this detail, and make a point to learn as much as you can about it. Using this method, you can comfortably learn more about […]

12 Reasons to Visit Morocco

This little corner of Northern Africa is one of our favourite places to plan in. Why? Because there’s nowhere else in the world quite like Morocco. Here are a few of our top reasons to visit: 1) Get the blues—Pink may be the navy blue of India (as Diana Vreeland, fabled former editor of Vogue, […]

Whisky Berbère

Mint tea in Morocco is everywhere: every visitor is bound to get an offer of tea, whether from a rug dealer or in a local’s home, and it would be rude to refuse. All business transactions, receptions, ceremonies, and celebrations involve tea in Morocco; it’s the sign of hospitality as much as it is the […]

Nomad, Meet Nomads

When my mom texts me, she refers to me as “Nomad”. It started as a typo that her phone autocorrected, and stuck due to my longstanding travel addiction. When I rode a camel into the Sahara Desert to meet some real nomads this summer, she found it highly amusing. Traditionally, the nomadic Berbers in Morocco […]

A Dozen to Dream About

Every November, for the past years, we’ve attended a remarkable travel show in Marrakech—PURE Life Experiences. It’s where we go to take the pulse of the travel industry (oh no, did I just use that word?), meet with some of the hotels and people we work with, and sniff around for new and noteworthy places. […]

‘Tis the Reason

Okay, so you haven’t quite gotten around to planning that late December holiday getaway. You don’t need more guilt heaped on your work-weary shoulders. But you do need some help. The Christmas to New Year’s travel window is a busy one, so there’s no more time to waste. Here’s a rundown of of what could […]

Toubkal Lodge Trekking

Lodge-to-lodge trekking out of the Kasbah du Toubkal gives you access to some of the most beautiful parts of the Atlas, remote rural communities, and sweeping other-worldly landscapes. The well-known Kasbah du Toubkal has been doing up lodges, scattered in the hills and valleys around Imlil, which the lodge uses to put together multi-day treks beginning and […]

Morocco’s Mystic Marabouts

Any traveller to Morocco will inevitably come across these lonesome shrines dotted across the landscape of the Maghreb, from Tetuan to Tan-Tan. These “Marabouts” are the final resting places of Islamic holy men, “saints” if you will, although Islam officially frowns upon the concept. Morocco being Morocco, however, has traditions that stretch back before the arrival of […]